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Why
do you call it a tribe? |
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The
word "tribe" has a certain grassroots flavor
to it (no pun intended). It's different from words such
as association, foundation, etc. We are very grassroots
at the moment and hope to stay that way, at least for
the time being. We consider ourselves like the aspen tree
that creates a vast underground network. In fact, collective
aspens groves are said to be the largest living organisms
on earth. |
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Why
do you call your products implements? What about
something more hip and trendy like gear? Yeah,
gear! Now that's cool. |
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Good
question. Our products are called implements because,
at their core, that's what they are. Check out the dictionary
definition of "implements" here.
Every definition listed represents what our products are.
More so than mere material possessions, they are implements
of awareness! They serve a higher purpose than just to
be hip and trendy, although thank you for the association.
If you want "cool" then think of our implements
as short for "impish-elements" instead. The
word impish means "annoyingly playful" and the
word element means "a component of nature."
That's basically what our products are, "annoyingly
playful components of nature." And hopefully in their
provocations, they will raise awareness of nature and
man's role in conserving it. Environmentalism can be a
controversial topic. Why not let its controversialism
take a productive stance? |
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Are
you guys like eco-terrorists or something? |
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Of
course not. Eco-terrorists have their way of doing things.
We have ours. Our goal is simply to raise the awareness
of environmental issues so the citizens of the world can
make more informed choices. I believe it was Thomas Jefferson
that said, "An informed citizenry is the only true
repository of the public will. The People cannot be safe
without information." |
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Can
I submit an idea to you? How about other suggestions? |
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If
you would like to submit questions, suggestions, or contributions,
please visit our contact page
and select the relevant topic from the drop-down menu.
If appropriate, we will reply to you within 2-3 business
days. We welcome all feedback. |
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It
seems like your products are mostly for men? |
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The
example t-shirts on display use the frame of a man. However,
our implements certainly don't cater to one gender over
another. Within the store selection itself, you will see
sizes for women as well. Environmental concerns are not
about gender, race, age, sexual orientation or even political
persuasion. They are problems all humans face. We must
work together to find solutions. |
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Are
you able to make custom t-shirts? |
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If
you have an idea for an implement and are willing to make
it available to the public, we would be more than happy
to accommodate any ideas you have. |
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